There is a lot to love about Amazon. This is a company that delivers a singular value proposition across multitudes of buying segments – and for the most part it has to do with “time to outcome” – whatever your desired outcome might be.
For consumers, Amazon shrinks “time to gratification” by providing them a fast and reliable way to get their goods with a few clicks and no headaches.
For IT departments, Amazon shrinks “time to service delivery” by enabling all sorts of services to be hosted in the cloud. Want a distributed, highly available, clustered Hadoop Data Lake? No problem. Want to test your apps on cutting edge Docker micro-services with a Cassandra data store? Go for it.
I firmly believe many of the IT services we enjoy today and the growth of innovation from amazing tech start-ups simply wouldn’t have happened if Amazon hadn’t been there to shrink the time and effort associated with setting up the tech infrastructure.
Infoblox is no exception when it comes to getting value from this arbitrage. As the industry leader in the critical network services of DNS, DHCP, IP Address Management (DDI) – we have been educating the market about why it’s important to have a strategic control point at the foundation of your network. During this process, potential customers often want to try Infoblox technology. Until recently, these curious users had to download and run our virtual appliances. While we did our best to make this as easy as possible, the potential customers still needed access to compute and hypervisor resources on their side, along with the free time to download our test software.
Amazon to the rescue. As part of porting our software to run on AMI (Amazon Machine Instances) we are now able to offer test drives of Infoblox on Amazon Web Services (see our announcement two months ago). Anyone who wants to try Infoblox DDI can do so simply and completely free of charge and – needless to say – very quickly. After filling out a form on the Infoblox DDI test drive web page, the environment is automatically created in minutes. The evaluator gets an email when the system is ready and voila! You’re well on your way to experiencing Infoblox DDI. No server or storage to configure, no virtual machine to spin up. None.
So thank you Jeff Bezos and Amazon for having such an amazing selection of goods and services in your consumer store, for letting me watch all those old TV shows that I never got to see live, for delivering my packages on time, and for making it super easy for anyone to try Infoblox in a matter of minutes.