You’ll never get a second chance to make a great first impression.” We’ve all heard that an interviewer, or a stranger at a party, will form an impression of you, your character, your personality — an impression that is nearly indelible — all within the first 60 seconds of meeting you.
How long do you really have to make a good first impression? Is it really 60 seconds?
A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions.
1/10 of second! That’s 100 milliseconds! That’s all it takes to make a good – or bad – first impression. That finding is consistent with research by Amazon and Google who have confirmed that in e-commerce applications, milliseconds of higher page load times, which is not consciously perceivable to the user, can still have an impact on user behavior and experience and can directly impact revenue. In fact Amazon believes that every 100 ms increase in load time of Amazon.com decreased sales by one percent.
Infoblox believes that service providers also need to create good first impressions with their consumer or enterprise subscribers within that first 100 milliseconds ( or less) of their network connection, and we have designed our products to deliver the fast response, high reliability and secure protection needed to provide a super subscriber experience.
Infoblox calls this the “First-Connection Impression”.
The “first-connection impression” is that important moment when a subscriber first connects into the network and instantly judges its safety, reliability, and speed. Suspicious application activity, an inaccessible favorite web site, or slow response results in calls into customer care or subscribers questioning loyalty to their current service provider.
And service providers have a very difficult job – they have to make a good “first connection impression” nearly every time one of their subscribers connect into their network. That’s a daunting task – US consumers check their mobile devices or initiate a new transaction an aggregate 8 billion times a day, according to Deloitte’s 2015 Global Mobile Consumer survey . Research by Nokia and Kleiner Perkins reveals that this is not a US-only phenomenon – the global average consumer checking their smartphones every 6-1/2 minutes or up to 150 times every day!
That’s 150 x to make a good – or bad- first connection impression.
The DNS and IP address management technology that Infoblox provides is crucially important to establishing that initial IP connection and in defining what that initial first connection impression will be.
For example, Infoblox DNS Firewall keeps subscriber communications safe by preventing advanced persistent threats (APTs) and malware from exfiltrating data, through disrupting the ability of infected devices to communicate with command-and-control (C&C) sites and botnets.
Infoblox Advanced DNS Protection for Service Providers maintains service availability during a DNS-based DDoS attack, so subscribers will continue to experience high reliability service even as network attacks grow in volume and complexity. Lastly, the Infoblox high performance caching solution maintains the low latency that is essential to the subscriber experience of network speed.
The stakes are high for service providers. According to Gartner and the GSMA, the subscriber experience will be the main source of competitive differentiation for 85% of service providers and enterprise in 2016.
Infoblox technology is designed to service providers make a better first connection impression.
 Google Blog, “More Bandwidth Doesn’t Matter (much )” , April 2010
 CNET News.com/ZDNET.com: “Google´s Marissa Mayer: Speed wins” by Dan Farber, November 9, 2006.