Cybercrime is accelerating at an alarming pace, with global damages projected to soar to $23 trillion by 2027. Ransomware, supply chain attacks and AI-generated threats are breaking through traditional defenses—exposing a dangerous gap in how most organizations defend their infrastructure.
What’s changed? Attackers are evolving faster than defenses. Armed with AI, they’re launching stealthier and more prolific campaigns, including single-use, uniquely crafted malware that bypasses traditional reactive security systems. These reactive tools rely on a “patient zero” being infected to understand the threat and respond to it. But in today’s AI-driven threat landscape, every attack is unique and targeted—and no signature or known behavior exists. By the time legacy tools respond, the damage is often already done.
It’s Time to Flip the Script on Cyberdefense
Organizations need more than incremental improvements—they need a new mindset. A preemptive security strategy stops threats before they can breach your environment. One that reduces strain on reactive tools and gives defenders time back.
Infoblox has been redefining cybersecurity with a powerful, DNS-centric approach that stops threats at the source—before impact. Our latest enhancements to Infoblox Threat Defense™ put DNS at the core of enterprise protection across on-prem, cloud, edge, remote and IoT/OT environments, including against advanced, AI-driven threats.
Figure 1. DNS blocks threats at the earliest stage to safeguard users, devices, IoT/OT systems and workloads across the organization.
Infoblox Threat Defense: Our Unique Protective DNS Approach
Infoblox’s approach to threat prevention is truly unique—and proven. If you were trying to clean up a city plagued by drug problems, you could take one of two approaches:
- Go after the street-level drug dealers. The challenge here is that it’s a game of whack-a-mole. You take a few out, and more show up.
- Go after the cartel. When you dismantle the organization at the top, you remove the problem at the source.
This same philosophy applies to cyberdefense. Most Protective DNS solutions act like the street-level approach—they block domains once they’ve been used in a phishing or smishing campaign. But as soon as those domains are blocked, the attackers simply register new ones and the cycle continues.
Infoblox takes a cartel-first approach. We target the threat actor infrastructure behind the scenes. One prime example is an underground criminal organization we track called Prolific Puma. They operate a URL shortening service exclusively for attackers, similar in function to bit.ly, but operating in the shadows.
While most solutions wait to detect and block the malicious domains Prolific Puma generates, Infoblox tracks their entire DNS infrastructure. Over the past 18 months, Prolific Puma has registered over 75,000 domains. As soon as a new one is purchased, we preemptively block it—before it can ever be weaponized.
This strategy enables us to block threats an average of 68.4 days earlier than traditional tools and stop 82 percent of domain-based attacks at the very first DNS query. There is no waiting for a “patient zero.”
By stopping malicious DNS connections before they happen, we keep harmful traffic off your infrastructure—reducing risk, alert fatigue and SOC load.
Not Just Malware. We Stop the Infrastructure Behind It.
This cartel-first approach extends beyond Prolific Puma. Infoblox continuously monitors over 204,000 active threat actor clusters in real time, giving us deep visibility into the infrastructure fueling cybercrime. Our threat research team regularly publishes intelligence on these adversaries to stay ahead of their tactics.
Recent examples include:
- VexTrio Viper: A DNS-based traffic distribution system (TDS) domain used to obscure malicious payload delivery.
- Hazy Hawk: A threat actor known for hijacking abandoned cloud resources of major enterprises.
All of this intelligence fuels our Protection Before Impact dashboard in Threat Defense, offering CISOs, security leaders and SOC teams clear, quantifiable metrics on threats blocked proactively—before they ever reach the network.
The Power of a Protective DDI Platform
Infoblox is the only vendor that offers Protective DNS and DDI capabilities on an integrated “Protective DDI Platform.” That means:
- No new infrastructure required. Everything in your environment already talks to DNS.
- Operations stay simple. DNS and PDNS are managed by the same team, so there’s no finger-pointing or handoffs when a DNS issue arises. This unified ownership simplifies troubleshooting and ensures faster resolution.
- Cost savings downstream. Less malicious traffic equals fewer alerts, fewer escalations and less load on firewalls, routers and SOC tools.
Because Infoblox is also your DNS resolver, we analyze query data, assess domain risk in real time and block threats inline—before they result in an incident.
Integrated into Your Security System
Infoblox seamlessly integrates with your existing security ecosystem—SIEM, SOAR, XDR and vulnerability management tools—for accelerated investigations and automated response. Threat context, asset attribution and intelligence flow across systems, making your operations faster and more effective.
Additional Functionality Including an Easy-to-Try Detection Mode
Want to see what your current defenses are missing? Our new Detection Mode lets you test Infoblox Threat Defense in your environment—no configuration changes needed to your critical IT and networking infrastructure. You’ll get real visibility into unseen threats and build internal momentum before making a full commitment.
Our token-based licensing model now extends to Infoblox Threat Defense, providing flexibility and scalability. The new security workspace delivers unmatched visibility into key metrics and provides asset-level insights—so you can demonstrate business impact, accelerate investigations and make smarter security decisions. Thanks to asset-level context, customers can get instant visibility into what assets were protected as part of the preemptive strategy, investigate and remediate faster, and clearly communicate the business impact that was avoided.
The Bottom Line
Today’s cyberthreats demand a proactive strategy—not passive detection. Infoblox Threat Defense helps you take control with preemptive, DNS-first security that works at machine speed, across your entire infrastructure.
Stop threats before they start. Gain time, reduce risk and strengthen your entire security stack.
Learn more at https://www.infoblox.com/products/threat-defense/.
